Journey Mapping Workshops
Facilitated sessions that turn scattered observations about visitor paths into shared journey maps your team can maintain after we leave.
Digital Data Flow
How visitors actually move through your customer-facing application
We analyze user behavior on live web applications—journeys, hesitation, and incomplete paths—then hand your team a prioritized set of fixes grounded in evidence.
Flagship engagement
Behavior Audit for Customer-Facing Applications
A two-to-four-week review of the journeys that matter on your public application: where people start, where they pause, and where they leave before completing the job they came to do.
- For Product, growth, and UX leads accountable for a live customer-facing web application.
- You receive Journey maps, friction notes tied to evidence, and a ranked shortlist for the next release cycle.
- Delivery Remote working sessions with an optional Seoul kickoff and a live readout.
Related work
Other ways teams bring us in
Each engagement stays tied to visitor behavior on customer-facing applications—not generic strategy decks.
Instrumentation Health Check
A focused pass over your event schema and naming so behavior analysis rests on trustworthy signals instead of noisy or missing events.
Conversion Path Assessment
Narrow analysis of one commercial path—checkout, trial start, or booking—to explain where intent cools and what evidence supports each hypothesis.
Quarterly Behavior Retainer
Recurring review cycles that keep attention on live visitor patterns as you ship releases, campaigns, and content changes.
From recent work
Evidence over opinions about “the form”
Clients usually arrive with a strong guess about what is broken. Our job is to test that guess against how people actually move through the application.
“The audit showed our trial path stalling on the permissions explanation, not on the pricing table we had been rewriting for months.”
Field notes
Recent writing on behavior work
Reading Drop-Off Without Blaming the Form
When visitors leave mid-journey, the form is often the symptom. Here is how we separate field friction from earlier trust breaks in customer-facing applications.
What a Useful Event Inventory Looks Like
An event list is not a trophy. It is a working agreement about which visitor actions matter for the journeys you care about.
Session Samples That Respect Privacy and Still Teach
Session review is powerful for understanding hesitation. It also requires clear boundaries so your team learns without exposing people unnecessarily.